Gift certificates make great gifts for that special person, the one who has everything, that hard to buy for person on your list, or in great appreciation for a kind act.
Everyone loves a discount!
Massage has so many benefits, and there are so many that have never had a massage! So the first time you come in, you get a special "newbie" rate! I never want the cost to be a hinderance for someone to TRY massage.
If you like the "newbie" price, just refer folks you know. When they come in and say "Jane referred me", you will get that "newbie" price again. Discount good once per reference, but references are unlimited!